Name Change!
So, a funny thing happened on the way to opening our brewery. We found out, very late in the process, that our name — Old Oak Beer Co.— wasn’t quite as available as we thought. After a lot of hand wringing, beer drinking, and careful consideration over how much legal risk we could bear, we decided to err on the side of caution and preemptivly change the name of our brewery. So…
We’re very excited to announce that from now on, we’ll be known as Almanac Beer Co.

The decision wasn’t one we took lightly, and now that it’s done, we feel great about it. In fact, we might like it even more than that old name that we don’t remember anymore. Just as a Farmer’s Almanac records the weather year after year, our beers are a reflection of seasons past. By integrating fresh-from-the-vine (or tree, or bush) produce into each limited release, we record each season’s unique character in a bottle. Our process allows the natural ebb and flow of the weather to influence the final beer, and our new name reflects this process even more.
Speaking of the beer—it’s doing just fine. Our first release has been quietly hibernating through the fall in wine barrels, slowly absorbing notes of vanilla and toasted oak, rounding out the flavors of the final brew.
Lucky for us, the name change didn’t hold up the licensing process. In fact we’re expecting our final permits very soon. We’re scheduled to bottle just after the New Year, which means we will (finally) be launching in early February—just in time for San Francisco Beer Week.
We’ve got some GREAT stuff up our sleeves for beer week. So be sure to check our website at AlmanacBeer.com for the latest updates and event details and make sure to sign up for our newsletter. So get ready, and come hungry and thirsty.
- Jesse & Damian


December 15th, 2010 at 7:35 pm
congratulations, son! Can’t wait to drink your beer and toast your enterprise!!!! We await the bottling of Almanac Beer.
December 15th, 2010 at 9:02 pm
Good luck and diggin’ the new name.
December 16th, 2010 at 11:11 am
I’m liking the new name also. Finding the appropriate name isn’t as easy as one would think. Just when you thought of something unique and witty, chances are high that someone else has thought of the same thing. Regardless, congratulations! Any chance we can get Almanac beers down to the south bay for SF Beer Week? I’d love to organize and event with you guys.
December 16th, 2010 at 1:23 pm
I like the new name even more!!!!
December 16th, 2010 at 4:15 pm
Can’t wait for the release! Your beer is awesome!
December 16th, 2010 at 9:20 pm
I’ve been following your blog for a while. Just popped in to say… Love the new name! It’s timeless.
December 22nd, 2010 at 9:16 am
I totally dig the new name – it is memorable and fits in with what you guys are doing. Sorry you had to go through some pain – but at least you got a great name out of it.